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En
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About
the Partners
 Children Now is a nonpartisan
research and advocacy organization working to raise children's
well-being to the top of the national policy agenda. The
organization focuses on ensuring quality health care, a solid
education and a positive media environment for all children.
Children Now's strategic approach creates awareness of children's
needs, develops effective policy solutions and engages those
who can make change happen.
 The
Henry J. Kaiser Family Foundation is a non-profit,
independent, national health care philanthropy, not associated
with Kaiser Permanente and Kaiser Industries. Established
in 1948, the Foundation makes approximately $40 million in
philanthropic expenditures each year, emphasizing efforts
to improve the health and life chances of the disadvantaged.
The Foundation serves as an independent, non-partisan source
of facts and analysis for policy-makers, journalists, and
the general public.
Talking
With Kids About Tough Issues
is a national initiative by Children Now and The
Kaiser Family Foundation to encourage parents to talk with
their children earlier and more often about tough issues
like sex, HIV/AIDS, violence, alcohol,
and drug abuse.
NATIONAL
ENDORSERS
American
Academy of Pediatrics
Boys & Girls Clubs of America
Girls Incorporated
National PTA
National Association of Elementary School Principals
National Association of Secondary School Principals
National Council of Churches
National Council of La Raza
Recording Industry Association of America
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